You own the number the board
cares about most.
Membership growth and retention isn't just a metric — it's the heartbeat of your association. MemberRun gives you the visibility to diagnose, the automation to intervene, and the data to prove what's working.
Growing membership is hard. Growing it blind is impossible.
The number is trending the wrong way
Retention is slipping but you can't pinpoint why. Is it engagement? Value perception? A specific cohort? Your tools give you a count, not a diagnosis. The board wants answers you can't produce.
You find out about lapses after the fact
A member doesn't renew and nobody noticed the warning signs — declining event attendance, no CPD activity for 6 months, zero email opens. The data existed across five tools. Nobody connected it.
Acquisition without retention is a leak
You run a strong recruitment campaign. 200 new members join. But 180 existing members quietly lapse. The net gain is 20. The board sees 200 new members. You see the leaking bucket.
Segmentation is a spreadsheet exercise
You want to email members who joined in the last year, haven't attended an event, and are in the healthcare vertical. That requires exporting, filtering, cross-referencing, and uploading to Mailchimp. It takes half a day.
What MemberRun gives the Membership Director.
Cohort analysis that tells you why
See retention by join date, membership tier, vertical, region, or engagement level. Know which cohorts are thriving and which need intervention — without a single export.
Acquisition-to-engagement pipeline
Track a new member from signup through first event, first CPD credit, first community post. Identify the onboarding moments that predict long-term retention — and automate them.
Engagement scoring on every profile
Each member has a real-time engagement score combining event attendance, CPD activity, learning progress, community participation, and email interaction. See who's thriving and who's fading.
Smart segments in seconds
"Members in healthcare who joined in 2025, attended fewer than 2 events, and have CPD below 50%." Build that segment in 30 seconds. No exports, no filters, no spreadsheets.
Churn prediction 90 days out
AI identifies members whose behavior patterns match historical churn. You see the at-risk list on your dashboard 90 days before renewal — not the day their payment bounces.
Board-ready membership reports
Growth rate, retention rate, net promoter indicators, engagement distribution, revenue per member — generated in 30 seconds, formatted for presentation, always current.
Retention isn't a number. It's a thousand small moments.
Every event attended, every CPD credit earned, every forum post — they're all signals. MemberRun connects them into a picture of each member's relationship with your association. You stop reacting to lapses and start preventing them.
See your membership through a new lens.
We'll show you the engagement dashboard, the churn prediction model, and the cohort analysis — using your association's structure.
Book a free demo