New members join.
Then they go silent.
Fix the first 90 days.
The first 90 days determine whether a new member becomes a lifelong advocate or a one-year churn statistic. MemberRun automates the welcome, guidance, and tracking that turns signups into active members.
A welcome email isn't an onboarding strategy.
New members join and go silent
They paid their dues. They got a welcome email. Then nothing. No logins, no event attendance, no CPD activity. By renewal time, they can't remember why they joined. You lost them in the first 30 days.
No welcome sequence beyond one email
Your onboarding is a single welcome email with a login link and a PDF guide nobody reads. There's no follow-up, no guidance, no nudge to explore. New members are left to figure it out on their own — and most don't.
No engagement in the first 90 days
The first 90 days determine whether a member becomes active or passive. But you have no process for those 90 days. No milestones. No check-ins. No way to know who's engaged and who's already drifting.
Staff can't personalize at scale
Your team would love to call every new member, recommend relevant events, and connect them with peers. But with 200 new members a quarter and a staff of three, personalization is a luxury you can't afford manually.
What MemberRun gives onboarding teams.
Not just a welcome email — a 90-day activation engine. Automated sequences, personalized guidance, and the data to prove it works.
Automated welcome series
A multi-step onboarding sequence that introduces new members to the platform, highlights relevant resources, and nudges them toward their first event — all triggered automatically when they join.
Guided first login
New members are walked through a personalized first experience — complete your profile, explore your benefits, discover upcoming events, and set CPD goals. First impressions become lasting impressions.
Resource recommendations
Based on their profession, interests, and membership tier, new members receive tailored recommendations for events, courses, and resources. They see value immediately — not after months of searching.
Mentor matching
Connect new members with experienced mentors based on profession, geography, or interests. Mentors get notified, introductions are automated, and the relationship has structure from day one.
Engagement tracking from day one
Track every new member's activity — logins, events, courses, forum posts, CPD credits — from the moment they join. See who's activating and who needs a nudge, in real time.
90-day activation dashboard
A dedicated view showing new member activation rates, engagement milestones, drop-off points, and cohort comparisons. Know exactly where your onboarding succeeds and where it needs work.
Every onboarding question. Answered.
From the membership committee to the ED — here's what new member activation looks like with MemberRun.
You worked hard to get them to join. Don't lose them in the first 90 days.
The associations with the highest retention rates don't just acquire members — they activate them. MemberRun turns the critical first 90 days from a dead zone into a guided journey that builds habits, connections, and value.
See the onboarding your new members deserve.
We'll walk you through automated welcome sequences, guided first logins, mentor matching, and the 90-day activation dashboard.
Book a free demo