You can't improve engagement
you can't measure.
Engagement isn't a newsletter open rate. It's the sum of every interaction a member has with your association — events, learning, community, volunteering, and more. MemberRun measures all of it and gives you the tools to improve it.
Your members aren't disengaged. They're under-served.
Engagement is a feeling, not a metric
You know some members are highly engaged and some aren't. But you can't quantify it. There's no score, no dashboard, no way to segment by engagement level. When the board asks 'how engaged are our members?' — you have anecdotes, not data.
Your community lives on someone else's platform
The Facebook Group has 800 members but you don't own the data, can't connect it to membership, and cringe every time someone posts something off-brand. The Slack workspace is noisy and half the members never joined.
Email is your only engagement lever
Your engagement strategy is email. Open rates are declining. Click rates are worse. But you have no other channel — no forums, no direct messaging, no personalized content recommendations. It's email or silence.
New members disappear after joining
They sign up, pay dues, and vanish. No onboarding sequence triggers. No mentor is matched. No recommended events surface. By the time you notice they're disengaged, it's renewal time and they're gone.
The first year, automated.
Every new member gets a structured engagement journey — no manual triggers, no forgotten follow-ups.
Your engagement toolkit.
Real-time engagement scoring
Every member gets a score based on event attendance, CPD activity, course completions, community participation, email interaction, and resource access. Updated continuously. Segmentable instantly.
Community forums you own
Threaded discussions with categories, moderation, and search — inside your member portal. Members don't need another login. You own the data. It feeds into engagement scoring.
Mentorship matching
New members are matched with mentors based on profession, region, interests, and experience level. Profiles, pairing, and goal tracking — all built in. The onboarding journey that makes the first year sticky.
AI-powered content recommendations
Members see recommended events, courses, and resources based on their role, CPD requirements, and past activity. The platform actively surfaces the next best engagement opportunity.
Direct messaging between members
Member-to-member messaging inside the portal. Networking without the noise of Slack. Professional communication that stays within your association's ecosystem.
Smart email segments by engagement
Send re-engagement campaigns to members scoring below 30. Send VIP invitations to members above 80. The segments build themselves from real activity data, not manual list management.
See engagement as a system, not a guess.
We'll show you the scoring model, the community tools, and the automated journeys — tailored to your association.
Book a free demo