Stop guessing who'll renew.
Start knowing.
Renewal season shouldn't feel like a fire drill. MemberRun uses AI-powered churn prediction to flag at-risk members months before they lapse — and automates the outreach to bring them back.
Why “blast and pray” doesn't work.
The blast-and-pray email
You send the same renewal reminder to every member — the ones who attend every event and the ones who haven't logged in since they joined. Same message, same timing, same mediocre result.
You find out they left after they're gone
No early warning system. No engagement signals. The first sign a member is at risk is when their renewal email bounces or their payment fails. By then, they've already mentally moved on.
Renewal season is a fire drill
Every year it's the same scramble: pull the list, draft the emails, chase down non-responders, manually update statuses, report the numbers to the board, and explain why retention dropped.
You can't tell the board why they're leaving
"Why did we lose 47 members this year?" You don't know. There's no data trail from engaged member to lapsed member. No pattern recognition. Just a spreadsheet with blanks.
From “who's at risk?” to “they renewed.”
Engagement scoring runs continuously
MemberRun calculates an engagement score for every member based on event attendance, CPD activity, course completions, community participation, and email interactions. No manual tracking required.
AI flags at-risk members 90 days out
Machine learning identifies members whose engagement patterns match historical churn behavior. You see them on your dashboard months before their renewal date — not the day their payment fails.
Smart segments trigger personalized outreach
At-risk members get different messaging than engaged members. Someone who hasn't attended an event in 6 months gets an invitation to an upcoming session. Someone behind on CPD gets a learning reminder. The system matches the message to the behavior.
Automated sequences handle the follow-up
Renewal reminders go out on a schedule — 90 days, 60 days, 30 days, 7 days. Each touchpoint adapts based on whether they've engaged since the last one. Your staff doesn't send a single manual email.
Real-time dashboards show the board what's working
Renewal rate, at-risk count, recovered members, revenue forecast — all live, all accurate, all generated without a single export-to-Excel step.
The numbers change.
AI alerts surface at-risk members before they lapse
Automated sequences handle the entire renewal workflow
Engagement scoring identifies disengagement patterns early
Smart segments match the message to the member's behavior
Retention isn't a campaign. It's a system.
The associations with the highest renewal rates aren't the ones with the best email copy. They're the ones with continuous engagement signals, early intervention, and personalized outreach that runs automatically. That's what MemberRun builds into everything.
See what 91% renewal looks like.
We'll show you the churn prediction dashboard, walk through the automation, and model what it means for your retention numbers.
Book a free demo