Email Campaigns

Targeted communication, not email blasts.

Smart segments based on engagement, CPD status, and behavior. Automation rules for renewals, onboarding, and event promotion. Full open/click analytics.

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Campaign dashboard with real metrics.

See every campaign's performance at a glance. Open rates, click rates, and recipient counts. Compare performance across campaigns to learn what works.

  • Open and click rate tracking
  • Campaign comparison
  • A/B subject line testing
  • Scheduled and recurring sends
Campaigns+ New Campaign
Renewal Reminder Series
2,847 recipients
68%
opened
12%
clicked
Active
Monthly Newsletter - March
8,247 recipients
35%
opened
6%
clicked
Sent
Conference Early Bird
5,120 recipients
42%
opened
18%
clicked
Sent
Welcome Series - New Members
127 recipients
77%
opened
53%
clicked
Active

Smart segments that update automatically.

Create segments based on engagement score, CPD status, renewal date, event attendance, or any member field. Segments update in real time as member data changes.

  • Rule-based dynamic segments
  • Combine multiple conditions
  • Segments update automatically
  • Use segments across campaigns
Smart Segments
At-Risk Members
Engagement score < 40, renewal within 90 days
142 members
New Members (Last 30 Days)
Joined in the last 30 days
34 members
Conference Attendees
Registered for Annual Conference 2026
342 members
CPD Behind Pace
Below 50% of required credits at midpoint
218 members

Automation for renewals and onboarding.

Build multi-step automations triggered by events like upcoming renewal, new membership, or lapsed engagement. Each step can send an email, wait, or alert an admin.

  • Multi-step automation builder
  • Trigger on renewal, join, or behavior
  • Wait steps and conditional logic
  • Admin alerts for personal follow-up
Automation Builder
Trigger
Renewal date is 90 days away
Wait 7 days
If no renewal action taken
Send Email
Renewal reminder #1
Wait 14 days
If still no renewal
Send Email
Renewal reminder #2 with benefits
Wait 7 days
If still no renewal
Alert Admin
Flag as at-risk for personal outreach

Why associations choose this.

No Mailchimp needed

Replace your separate email tool. MemberRun has everything you need for targeted association communication.

Data-driven segments

Segments use real platform data -- engagement, CPD, events -- not just email behavior.

Template library

Start with proven templates for renewals, event promotion, newsletters, and welcome series.

See it in action.

30-minute demo tailored to your association's workflows.

Book a free demo